Cardboard Advertising Packaging – What You Need to Know

Appropriate product boxes play a huge role. On one hand, they protect the contents from damage or dirt. On the other, they create an impression of exclusivity for the selected item. Additionally, they can be an attractive medium for marketing content.

Cardboard Advertising Packaging – What You Need to Know

Cardboard advertising packaging is becoming an increasingly popular solution also because it is more environmentally friendly. Wondering how to pack your products? Perhaps cardboard boxes will be the best solution for you! Learn more about them now – read the article below.

First of all – the quality of the cardboard matters

When choosing this type of packaging, it is worth paying attention to the quality of the cardboard first. After all, it will be the base for prints, but it also needs to provide effective protection for your products. Good cardboard packaging should ensure resistance to:

edge crushing,
compression,
flat pressure,
soaking.

The popular corrugated cardboard with three layers of paper is perfect for this task. It provides high resistance to damage, including impacts. Additionally, it effectively absorbs vibrations, which is crucial for boxes containing perfumes. Moreover, it is worth choosing the right model of the box. Cardboard advertising packaging is most often printed product boxes, with three flaps, including one main flap equipped with an additional element, effectively closing the package. Sometimes, custom mailer boxes are also used as product boxes.

cardboard boxes

Advertising packaging as an element of dialogue with the customer

Choosing the right model box is one thing. Equally important are the prints that can be applied to cardboard advertising packaging. They not only serve to decorate the box or mark it with the producer’s logo and product name. This way, you will conduct a quiet but very fruitful dialogue with your customer, especially if you focus on direct communication. How does it look in practice?

A lot depends on the type of business you run. In the case of clothing brands or perfumeries, it is worth trying to influence the customer’s self-esteem by placing a message that refers, for example, to his taste. In turn, a gaming equipment manufacturer might place a kind of battle cry on the packaging in the form of a Call-To-Action, encouraging action.
An attractive way to engage in hidden communication with the customer is also to use custom boxes. In their case, there is an option to place an additional print on the inside of the lid. Clothing companies or jewelers often choose this method, placing thank you notes and emphasizing how much they value the relationship the brand has with its customers. This builds a stronger, almost intimate bond and a sense of exclusivity.

Advertising packaging – minimalism is valuable

When designing cardboard advertising packaging, it is worth remembering that often less is more. Too much content or graphic elements create unnecessary chaos, which instead of attracting the customer, can effectively discourage them. Much naturally depends on who your target group is. In practice, however, it often turns out that simplicity in form – placing the logo, choosing the right background, and, for example, a repetitive, discreet motif – is the key to success. Many companies give up additional graphic elements in favor of one color, most often white.

The placement of the logo matters

The place of the name of your brand and product is placed is of great importance. After all, boxes on the shelf should “catch” and attract the eye, and ultimately – provide clear information about who created the item and what it is called. For products sold in physical stores, the best place to place the logo is on the front panel, from the middle up. In turn, for packages sent online, it is better to place the graphic mark on the top side of the lid in the central point. These are the spots where customers and recipients’ eyes fall first.

cardboard boxes

Invest in cardboard advertising packaging from an experienced manufacturer

As you may have noticed, cardboard advertising packaging is not just simple containers. They are also carriers of content supporting brand awareness. With them, you can also communicate with your customers by sending them hidden messages. So, if you are looking for the right boxes that will protect your products and support your marketing strategy – choose the CustomPack’s offer!

Cardboard Advertising Packaging – What You Need to Know